We spent ₹44,335.
And generated 159.
Same platform. Same India market. Completely different results.
The difference isn’t budget.
It isn’t the product.
It isn’t even the creative.
It’s the system behind the campaign.
We ran a sales campaign for Theboldfit — a fitness brand selling blenders — in a category where everyone said “Meta doesn’t work for appliances.”
Here’s what the numbers actually looked like:
→ Total spend: ₹44,335
→ Purchases generated: 159
→ Cost per purchase: ₹278
→ Industry average CPP: ₹600–₹1,200
We cut the cost per customer in half.
The brands losing money on Meta are making the same 3 mistakes:
1. Judging the campaign in the first 3 days.
The algorithm needs a learning window. But it doesn’t need forever. Know the difference.
2. Running one creative until it dies.
If your creative hasn’t shown signs of life in 48 hours — kill it. Data decides. Not hope.
3. Optimising for traffic instead of purchases.
Clicks don’t pay your bills. Customers do. Your campaign objective should reflect that.
Stop paying for eyeballs.
Start paying for buyers.
If your Meta Ads feel like gambling right now, they don’t have to.
No pitch. Just honest feedback.
— Vishal Singh | Founder, Growth369
Performance Marketing for Ecommerce Brands
Full breakdown of the campaign structure, audience logic, and creative approach we used — drop “SEND IT” below and I’ll DM it to you directly.
Would love to here from you.
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Most E-commerce Brands Will Spend ₹50,000 On Meta Ads This Month.
